Name: Tic Tac “Emoji”
Uploaded: 2017-06-02T22:08:11Z
Duration: 14 s
Description: Where does funny come from? An idea? A technique? In the case of Tic Tac’s latest campaign, we learned it takes a bit of both. The success of this work hinges upon staying true to the core concept while creating the space and time necessary for humor to come alive. And great ideas are only the first step.

Tic Tac “Emoji”

Added on 02 Jun 2017

Watched 3,359 times

Where does funny come from? An idea? A technique? In the case of Tic Tac’s latest campaign, we learned it takes a bit of both. The success of this work hinges upon staying true to the core concept while creating the space and time necessary for humor to come alive. And great ideas are only the first step.